BlackBerry CEO Thorsten Heins BlackBerry (BBRY) executives have a history of making condescending comments to analysts, but this time, Thorsten Heins has really broke new ground in haughtiness. At an Ontario conference, Mr. Heins was asked about the low-end smartphone market and he firmly stated that his company is not going to get into $50-60 segment, Bloomberg reported. This, of course, is pure straw man construction. Nobody thinks BlackBerry should or can get into the $50-60 price segment. Mostly because that price segment does not exist. There are no $50 smartphones.
[More from BGR: Leaked photos may finally reveal Samsung s Galaxy S IV]
No one believes that BlackBerry should get into the $100-120 price segment, either. The thing everyone wants to know is when BlackBerry intends to enter the $200-250 price segment. This is a real smartphone price segment that exists in the real world. This is the price segment where models such as the Micromax Canvas 2 and Karbonn S1 Titanium are making huge market share gains in regions like Asia. This is the price segment where Windows Phones like Nokia s (NOK) Lumia 520 are entering right now. This is the price segment where Samsung (005930) and HTC (2498) are triumphing from Brazil to Malaysia.
[More from BGR: Google X Phone specs reportedly revealed: Quad-core CPU, 4.7-inch HD display, 16MP camera]
You see, the biggest problem BlackBerry is now facing is the global subscriber base erosion that started in the November quarter. BlackBerry s subscriber base shrank for the first time in the company s history, by a relatively sharp 2 million subscribers. This happened because subscriber growth in markets like Nigeria, South Africa, the Philippines and Indonesia is no longer strong enough to offset the weakness in markets like North America and Europe. That BlackBerry sub growth slowdown in Africa and Asia is directly linked to the loss of competitiveness of its cheap Curve product range against Samsung, Huawei, ZTE, Spice and Micromax in the sub-$250 price category.
The question of when a competitive, cheap Curve model debuts in emerging markets is thus extremely important. BlackBerry s future may hinge on when it can get a solid, sub-$250 smartphone out in Africa and Asia. So the decision of BlackBerry s CEO to brush off this question by a snide comment about not entering $50-$60 segment is not only completely inane, it is insulting for the company shareholders.
Nobody is expecting BlackBerry to produce a smartphone that is cheaper than any other smartphone in the world. People simply want to know when BlackBerry intends to enter the price segment where smartphone volume growth is now exploding. Mr. Heins s defensiveness and shiftiness on this topic is not encouraging.
This article was originally published on BGR.com
Blog List
-
Kaley Cuoco Shows Off Fit Physique In Skin-Revealing Yoga Outfit - By Suzy Byrne Kaley Cuoco leaving yoga class in L.A. on Monday. (X17online.com)Kaley Cuoco gave new meaning to hot yoga on Monday when she emerged from cla...12 years ago
Pageviews
Popular Posts
-
(Reuters) - American actor Burt Reynolds has left a Florida hospital after a battle with the flu, a representative for the "Smokey and ...
-
The latest company to launch into the asteroid-mining business isn't worried about competition from its biggest rival, saying that the r...
-
On Tuesday, National Rifle Association executive vice president Wayne LaPierre criticized President Barack Obama's inaugural address. ...
-
TORONTO (AP) Canadian immigration officials have denied U.S. actor Randy Quaid's request for permanent resident status in Canada. A Cana...
-
By Andrea Shalal-Esa WASHINGTON (Reuters) - A key Senate committee will hold a hearing in coming weeks to examine U.S. aviation safety overs...
-
David S. Kime Jr. was many things. World War II veteran. Purple Heart recipient. Father. Grandfather. Husband. And, it should be noted, Burg...
-
Members of a Florida family were shocked to be awakened in the middle of the night to find their house surrounded by police with guns drawn ...
-
The nighttime viewing capabilities of the Suomi NPP satellite are giving earth scientists new views of the planet's surface once the sun...
-
PARIS (Reuters) - French President Francois Hollande said on Monday it would be up to African forces to tackle Islamist rebels in the northe...
-
The storm clouds in Earth's atmosphere are filled with microbial life, according to a new study. The research, published today (Jan. 23)...