This Saturday Dec. 19, 2009 photo shows U.S. Post Office letter carrier Tim Bell delivering the mail during a snow Chanel. Dior. Armani. Vera Wang. U.S. Postal Service?
The cash-strapped Postal Service announced Tuesday that it has inked a licensing deal with an Ohio-based clothing company to produce a line of apparel dubbed Rain Heat & Snow. The attire aims to reach well beyond T-shirts and baseball caps to include wearable electronics like jackets with iPod controls built into the sleeve, USPS spokesman Roy Betts explained to Yahoo News.
If you like your iPod, you can plug it right into your jacket, regulate the volume and make your selections right on your sleeve, Betts said in a phone interview. There will also be shirts that help wick off sweat, he said.
What about lingerie? Betts just laughed, so a racy line of USPS lacy unmentionables (perhaps dubbed "Saturday Deliveries"?) is probably not on its way.
"For now, it s all-weather, all-season clothing for men, ranging from headgear, footwear, jackets, coats and shirts," Betts explained. But they hope to launch a line for women.
How will this help the financial bottom line at the post office, which recently announced it would halt Saturday deliveries?
"It will make a contribution, but it's bigger than that," Betts said. It s really brand reputation, brand awareness, in addition to revenues.
"We're a postal service that recognizes that our business model has to change, we ve got to be more innovative with the products that we bring to market," the spokesman said.
Will the clothing bear the post office logo? "I m anxious to see it myself," Betts said cheerfully. "There will be something recognizable that identifies the product with the Postal Service."
The post office is working with Cleveland-based Wahconah Group, Inc., a minority-owned company that designs, sources and manufactures clothing, according to a USPS press release. The company is establishing a showroom in the garment district of New York City to showcase their apparel lines to the fashion industry, according to the statement.
Blog List
-
Kaley Cuoco Shows Off Fit Physique In Skin-Revealing Yoga Outfit - By Suzy Byrne Kaley Cuoco leaving yoga class in L.A. on Monday. (X17online.com)Kaley Cuoco gave new meaning to hot yoga on Monday when she emerged from cla...11 years ago
Pageviews
Popular Posts
-
As the crowds thinned following President Barack Obama's second inaugural address and people headed home, they may have passed a milita...
-
LOS ANGELES (AP) -- The original Batmobile from the 1960s television series has sold at auction for $4.2 million. A spokeswoman for the Barr...
-
iPad mini Despite a soft launch with few lines and seemingly abundant availability , China is going crazy for the iPad mini according Tope...
-
LOS ANGELES (Reuters) - The hot-button topic of "fracking" has finally made its way to Hollywood in the new movie "Promised...
-
NEW YORK (Reuters) - Actresses Natalie Portman and Kristen Stewart are Hollywood's most bankable stars and provide studios with the hi...
-
Guns for sale at a Walmart (Newsmakers) The talk of new gun control measures that has followed Friday's mass shooting in a Newtown, Co...
-
NASHVILLE, Tenn. (AP) Prosecutors on Thursday declined to pursue a criminal trespassing charge against a Wisconsin man arrested earlier this...
-
Monday s post-inaugural luncheon was a case study in body language--and nearly all of the physical evidence centered on House Speaker John ...
-
WASHINGTON (Reuters) - France's military intervention in Mali has revived trans-Atlantic tensions over security issues, this time involv...
-
William Shatner Another legend of nerd culture, Shatner was one of the first on Twitter to wish Lee a happy birthday. Click here to view t...