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iPad Mini It has been widely reported that Apple s ( AAPL ) iPad mini is cannibalizing sales of the company s full-sized iPad . According to a new survey, however, nearly half of all recent iPad mini buyers are new to the platform, AppleInsider reported. The data comes from Katy Huberty of Morgan Stanley , who said that while the smaller tablet is clearly cannibalizing some sales of the larger iPad , concerns are overblown. The analyst s opinion echoes previously statements shared by Apple CEO Tim Cook , revealing that the company does not worry about cannibalization of our own product, adding that it s much better for us to do that than for somebody else to do it. Huberty also notes that the iPad mini is a key demand driver and has accounted for 34% of planned iPad purchases.

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The survey did find that the iPad 4 is attracting slightly more new users than the iPad mini, however, 56% compared to 47%. The analyst notes that these numbers indicate that the company s cannibalization risk factor with the iPad mini is manageable. Apple s tablet install base continues to grow faster than any other company and its retention rate of 81% is the strongest in the industry. Better yet, 36% of consumers who do not own a tablet have said they plan to buy an iPad in the future.

This article was originally published by BGR