RIM South Africa is one of Research In Motion s (RIMM) top five markets in the world, and it is a decent proxy for the entire African market. Leading regional carrier Vodacom s November smartphone statistics illustrate exactly why BlackBerry 10 cannot arrive soon enough and why RIM badly needs a cheap new BlackBerry 10 model by spring.
[More from BGR: Apple CEO Tim Cook sees pay drop 99% in 2012]
Vodacom holds more than 50% of the South African handset market and South Africa is the largest mobile phone market in the continent.
[More from BGR: Microsoft Surface trampled at the bottom of the tablet pile this Christmas]
On November 12th, Vodacom announced that it had 2.7 million BlackBerry users on its South African network, a number that increased by 300,000 in three months. The number of Android users grew by 200,000 to 700,000 subscribers. The number of iPhone users grew by 250,000 to 500,000.
Of course, there are many ways at looking at these trends but it s striking that the growth of the BlackBerry user base has slowed down to 12% in a quarter while Android growth is now at 40% and iPhone growth is 100%. Even though the pool of BlackBerry users is still expanding in the most important African market, we are now close to the tip-off point where the absolute number of both Android and iPhone users added each quarter is going to be larger than the number of new BlackBerry subs.
RIM announced last week that its global customer base has finally started shrinking the BlackBerry subscriber pool dropped from 80 million to 79 million between the August and November quarters.
During the August quarter, RIM still managed to add 2 million BlackBerry subscribers. The non-U.S. BlackBerry subscriber base is still growing, but too slowly to offset the U.S. erosion. This is the trend that the Vodacom November numbers also reflect. In Africa and Asia, that BlackBerry growth slowdown is unlikely to reverse until RIM launches a cheap, sub-$250 model with the new BlackBerry 10 OS.
In South Africa, affluent buyers are now flocking under the iPhone banner, while Samsung (005930) and Chinese vendors are mopping up middle class consumers with cheap Android models. New high-end phones in the $600 range are not going to change this equation.
RIM must strike hard in the low-end market to regain its African momentum. By Easter, Android and iPhone camps will have pulled ahead of RIM in new subscriber additions at Vodacom. Next spring, South Africa could well be the most important global bellwether of RIM s struggle to recapture subscriber growth.
This article was originally published by BGR
Blog List
-
Kaley Cuoco Shows Off Fit Physique In Skin-Revealing Yoga Outfit - By Suzy Byrne Kaley Cuoco leaving yoga class in L.A. on Monday. (X17online.com)Kaley Cuoco gave new meaning to hot yoga on Monday when she emerged from cla...11 years ago
Pageviews
Popular Posts
-
Yahoo! editors have selected this video as a favorite of 2012. It first ran in Yahoo! Screen in June and eventually received more than 1 mi...
-
NEW YORK (AP) A surveillance video of the woman suspected of pushing a man to his death in front of an oncoming subway train was released Fr...
-
LOS ANGELES (AP) -- Shares of video game makers and sellers fell Thursday in the aftermath of a mass shooting at a Connecticut elementary ...
-
If you re a Verizon Galaxy S III user, then the carrier has the perfect holiday gift for you: the latest version of Android . Galaxy ...
-
WASHINGTON (AP) House Republicans seem shocked by their party's meltdown on the so-called fiscal cliff. They shouldn't be. The uncom...
-
THE HAGUE (Reuters) - The man convicted of some of the cruelest war crimes committed during the break-up of Yugoslavia in the early 1990s ...
-
WASHINGTON (Reuters) - President Barack Obama is expected to announce his nominees for secretaries of state and defense in the next two week...
-
ABC News' Jonathan Karl and Sunlen Miller report: Pop quiz: Who said this about the attack on the U.S. consulate in Benghazi, Libya, s...
-
The video game universe in 2012 is a study in extremes. At one end, you have the old guard striving to produce mass-appeal blockbusters. A...
-
CHICAGO (Reuters) - Two bank robbers who broke out of a high-rise jail in downtown Chicago hailed a cab and used it as a getaway car after...