Instagram Zynga (ZNGA), the Facebook (FB) app behemoth, still reigns supreme on its most important platform. But the erosion of its dominant position continues as smaller rivals keep chipping away at its market share. On December 26, Zynga-owned Facebook applications had 267 million Monthly Active Users, down 20 million in two weeks. Far behind it followed Microsoft (MSFT) with 70 million MAU, King.com with 65 million MAU and Instagram with 43 million MAU.
[More from BGR: Samsung looks to address its biggest weakness in 2013]
But whereas Zynga lost nearly 7% of its Monthly Active Users in the two-week run-up to Christmas, Microsoft managed to inch up by 700,000 users, King.com by 600,000 users and Instagram by 2.1 million users.
[More from BGR: New purported BlackBerry Z10 specs emerge: 1.5GHz processor, 2GB RAM, 8MP camera]
Of course, the Facebook crackdown on aggressive customer acquisition techniques has limited the growth of all third-party app developers. But the most important of Zynga s smaller rivals have been able to avoid the kind of MAU erosion that is now plaguing the Facebook app champion.
What really pops out from Christmas Facebook app trends is the way Instagram has been able to ride a wave of negative publicity to perky 5% monthly user growth over the past two weeks.
The tsunami of wrath and sarcasm unleashed on Twitter has not reversed Instagram s momentum. It might even be possible that floating an outrageous-sounding privacy policy and then quickly reversing it could have simply increased Instagram s brand recognition and piqued consumer interest among those who are not deeply involved in app trends.
This certainly adds some piquancy to the breathless commentary about Instagram s fatal blunder and possibly irreversible damage.
This article was originally published by BGR
Blog List
-
Kaley Cuoco Shows Off Fit Physique In Skin-Revealing Yoga Outfit - By Suzy Byrne Kaley Cuoco leaving yoga class in L.A. on Monday. (X17online.com)Kaley Cuoco gave new meaning to hot yoga on Monday when she emerged from cla...
11 years ago
Popular Posts
-
Facebook (FB) -30.3% From IPO Facebook was by far the biggest tech IPO this year, raising $16 billion with its initial public offering, or ...
-
LOS ANGELES (AP) Edith Bunker had to deal with her trying husband, Archie, and more. Here are challenges that faced the "All in the Fam...
-
By Alistair Barr SAN FRANCISCO (Reuters) - Amazon.com Inc said on Monday it had acquired Liquavista NV from Samsung Electronics Co to help...
-
(Reuters) - Research In Motion shares tumbled more than 10 percent on Thursday after the company reported the first ever decline in its su...
-
As any fan of Doctor Who knows, the title character's ship does some pretty incredible things even when it's not traveling through ...
-
LOS ANGELES (AP) Whether she's hopping off cliffs, battling rogue bandits or surviving in the post-apocalyptic wilderness, Tracy Spirida...
-
After years of maintaining that BlackBerry was the only smartphone smart enough for the Department of Defense security blanket, the Pentagon...
-
(Reuters) - Research In Motion reported a smaller-than-expected quarterly loss on Thursday and boosted its cash cushion , sending its s...
-
The common misconception that Android isn t secure enough for the business world or government employees is about to change. A Boston-ba...
-
LOS ANGELES (AP) The CIA thrillers "Argo" and "Zero Dark Thirty" have won top screenplay honors from the Writers Guild o...
