TORONTO (Reuters) - Research In Motion Ltd said on Monday that it had begun a "beta testing" program that allows 120 companies and government departments to try out its new BlackBerry 10 smartphones before their global launch on January 30.
The Canadian company, which is trying to reverse a sharp decline in market share for the BlackBerry, said the program would enable so-called enterprise customers in business and government to size up the BB10.
Features of the BB10 include the ability to separate personal and business information so that the user can store both without compromising security.
RIM has struggled in recent years to hold on to its base of enterprise customers, which typically pay a higher subscription fee than consumers, as their employees push to use devices such as Apple Inc's iPhone for business as well as personal communications.
"This is a crucial step for us in getting our large enterprise customers ready to support BlackBerry 10 at the point of launch date, as opposed to post-launch date," Bryan Lee, senior director for enterprise accounts, said in a phone interview.
RIM is providing the software and handsets at no charge, and the companies do not have to buy anything once the trial is finished.
The company plans to release its quarterly results on Thursday, and analysts expect it to report its third straight loss as it struggles to sell its older devices.
RIM made its name selling mobile email devices to bankers, lawyers and other professionals before expanding to sell phones to consumers.
The company said the BB10 testers were from financial, insurance, healthcare, manufacturing, media, and distribution industries and include 64 Fortune 500 companies, as well as government departments.
Lee would not identify any of the entities, beyond Integris Health and the U.S. Immigration and Customs Enforcement agency, which have both said they are testing the new devices.
The customers have installed test versions of RIM's new server software, which manages iPhones and devices using Google Inc's Android software as well as BlackBerrys, and will each receive two preproduction BlackBerry 10 handsets later this week.
RIM shares were down 2.1 percent at C$13.59 in morning Toronto Stock Exchange trading.
The stock has rallied from September's multiyear lows around C$6.50 on a wave of optimism over the new devices, but the share price is still far below mid-2008 highs of around C$150.
(Reporting by Alastair Sharp; Editing by Lisa Von Ahn)
Blog List
-
Kaley Cuoco Shows Off Fit Physique In Skin-Revealing Yoga Outfit - By Suzy Byrne Kaley Cuoco leaving yoga class in L.A. on Monday. (X17online.com)Kaley Cuoco gave new meaning to hot yoga on Monday when she emerged from cla...10 years ago
Pageviews
Popular Posts
-
NEWARK, N.J. (AP) The rap artist " Fat Joe " pleaded guilty Thursday to failing to pay taxes on nearly $3 million in income he...
-
An overhead view of the excavation site (Skyview/Israeli Antiquities Authority)Israeli archeologists have discovered the remains of an anc...
-
Galaxy S III Samsung ( 005930 ) is reportedly quietly replacing faulty Galaxy S III devices according to many users on XDA Developers. The ...
-
SAN FRANCISCO (Reuters) - Mobile game developers are scrambling to get on Apple Inc's top mobile app charts this Christmas , as sea...
-
SAN ANTONIO (Reuters) - A rancher who served as mayor of a Texas town for 63 years and was thought to be the longest-serving mayor in the Un...
-
Zappos Free Click here to view this gallery. [More from Mashable: Original Samsung Galaxy Note Getting Jelly Bean Update ] Google has relea...
-
BERLIN (Reuters) - A 65-year-old man thought to be sleeping while sitting upright on a Berlin underground train as it cross-crossed the Germ...
-
WEBSTER, N.Y. - A man who set his house on fire then lured firefighters to their deaths in a blaze of flames and bullets had attracted littl...
-
This week has been a very good one for Research In Motion ( RIMM ) and BlackBerry 10 news. First there was the teaser by...
-
IZAMAL, Mexico (Reuters) - Thousands of mystics, New Age dreamers and fans of pre-Hispanic culture have been drawn to Mexico in hopes of w...